KTVB and Idaho Power kick off a partnership to encourage attentive driving with the Just Drive Challenge on Saturday, August 16.
This event is open to the public from 9 a.m. to 1 p.m. on the Idaho State Police driving range at 700 S. Stratford Drive in Meridian.
Participants of legal driving age are invited to come test their driving skills and challenge their perceptions about the safety of using phones and other distractions while driving.
Also sponsoring the event is the Idaho Transportation Department Office of Highway Safety. The ITD reports that 22 percent of all fatal crashes and 28 percent of serious injury crashes can now be attributed to distracted driving.
In response to the increasing danger of distracted driving, Idaho Power implemented a company-wide no-phone policy for its drivers. KTVB is joining the cause, with a new distracted-driving policy that includes mandatory no-phone compliance while driving on company business.
"For years our news department has covered the severe consequences of texting or talking on the phone without a hands free device," notes KTVB News Director Kate Morris. "In launching Just Drive, we hope to increase awareness and challenge viewers to take the pledge not to text and drive."
Participants in the Just Drive Challenge will attempt a simulated driving challenge while using a phone, ride a tricycle course that simulates distracted driving and observe a driving course challenge where drivers on cell phones will attempt maneuvers. Those who complete the challenges and sign a pledge not to use their phone while driving will be entered to win one of two iPad minis.